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‘Growing Season’ campaign reaps ADDY® Award
A yearlong, multi-channel marketing project will bear some additional fruit when BrownBoots Interactive is recognized Feb. 29 at the Fox River Ad Club’s ADDY® Awards Gala. BrownBoots submitted its work...
View ArticleAvoid ‘id10t errors’ with lingo-free communication
By David Williams Forget firewalls; often the biggest barrier in communication — electronic or otherwise — comes down to word choice. It’s easy to blame developers. Not only do they spend most of their...
View ArticleSecret is out: We want to blow your mind
By David Williams Every time a client inquires about a prospective project, we get our hopes up — way up — that we’ll have the chance to push the limits of creativity and come up with something truly...
View ArticleQuick tips for saving money on agency services
By David Williams Let’s be honest: people don’t want to pay more than they have to for anything. When it comes to customized websites and other marketing communications projects, bumping up the price...
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Skim (don’t read) these tips for writing for the web
By David Williams The chances are you won’t read the next sentence or two, especially if I make this a sentence so long that it extends several lines and forms a large text block (formerly called a...
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Red pen inspires fear and perfection
By Sara Hathaway I started back at BrownBoots in January armed with what I thought were some pretty strong writing skills. I had powered through countless papers in grad school and the numerous...
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Two heads are better than one…
By Sara Hathaway [Insert your clever caption here...] Recently, BrownBoots posted an interesting photo on our Facebook page and asked our followers for input in creating a caption. We then picked our...
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When marketing becomes a laughing matter
By David Williams No matter which team wins the Super Bowl this Sunday, advertisers will score a proverbial touchdown with the ads that air between plays. Super Bowl commercials have become such an...
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A peek at the hidden half of our portfolio
By David Williams Some of our best work is seen by a select few. While our online portfolio features some of our finest projects — including print pieces, branding initiatives and digital deliverables...
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What you need to know about social media (in 30 minutes or less)
Are you making time for your social media strategy? By David Williams When asked to give a presentation about the basics of social media for local professionals, I was happy to accept. Then I found out...
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Why designers need (honest) feedback
By Alyssa Riegert Have you ever wanted a sneak peek into the mind of a graphic designer during a critique? When I’m presenting layouts for websites, printed materials or any other projects — either...
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What graphic designers really do
By Carolyn Boettcher When taking graphic design courses in college, a student can all too easily paint a mental picture of the typical design career. Learning about typography, image use, package...
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Creativity demands courage
By David Williams Did you hear the one about the marketing department that took the predictable path and discovered unprecedented success? Me neither. But first things first. Most marketers understand...
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